Future-Proofing Your Mobile Pocketbook Marketing Strategy
Mobile Pocketbook Advertising
Mobile pocketbooks, like Apple Purse and Google Pocketbook, store electronic versions of bank card, loyalty cards, occasion tickets, discount coupons and even more. They're a vital customer interaction tool for brands due to the fact that they're a long-term, easy-to-find, low-barrier means to connect and transform.
Unlike emails or social networks advertisements, mobile budget passes can be frequently upgraded with vibrant content-- which consumers want and expect. For example, a retailer can set up an automated campaign that sends daily deals to its mobile purse pass holders for a limited time period.
This type of targeted messaging shows sdk integration you care about your most faithful customers while also driving more transaction frequency-- a powerful combination. It's an especially effective strategy for brand names that intend to drive consumer commitment without having an application.